Market analysis and Marketing plans

Market analysis is a fundamental tool for the correct evaluation of a technology, since the market and the needs therein are the factors that determine whether technology transfer is a genuine possibility.

The conducting of quantitative and qualitative market analysis is accompanied by execution of the following tasks:
General definition of the sector and market segmentation.
Analysis of competition.
Analysis of market entry barriers.

Within this service, the definition of a marketing plan can also include:
Definition of marketing strategy.
Definition and profile of target clients (size, structure, principal and secondary activities) from different segments of the market.
Definition of potential market share and its characteristics.
Analysis and assessment of clients needs.